Expanding Nahmah Miigwan Services
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Cape Breton University
Abstract
In this case, students are introduced to Patrick Kent, owner and operator of Nahmah Miigwan Services located in Garden River First Nation, Ontario. Patrick is anticipating expansion within his company and has been contemplating whether and how to proceed by analyzing multiple variables. Market size, market share, and branding information are provided, as well as an overview of services rendered for the past two years and areas in which Patrick sees a growing need for his services.
