ID fusion software

Abstract

In this case, students are introduced to ID Fusion Software, an Aboriginal technology company situated in Winnipeg, Manitoba. ID Fusion saw the potential for significant growth in the company as a result the Manitoba Aboriginal Procurement Initiative (API). Unlike most of its competitors, ID Fusion was able to benefit from the API and the provincial government was one of the largest Systems Integration clients in Manitoba. Realizing the potential, however, would require an additional investment of $200,000 to recruit additional middle managers and would also divert the firm’s energies away from its current projects. With a strengthened middle management team, however, the company believed its market share could increase from 12% to 18% and its revenues could increase from $2 million in 2011 to about $6.75 million in 2016.