Mi'kmaw Alternative Energy

Abstract

In this case, students are introduced to Karlena Johnson, the only First Nation solar energy dealer in Cape Breton, Nova Scotia. Karlena became passionate about renewable energy in 2004, and in 2005 she realized there was a market segment that would be interested in the same products that she had installed at her home. She began selling them in the local area. After 11 years of running her solar energy business while also working a full-time job, she had found success but still had trouble entering certain markets due to high start-up costs. Karlena was faced with the decision to quit her job and expand her business, or to continue running the business as she had been.