OrigiNative

Abstract

In this case, students are introduced to entrepreneur Nina Kent and her natural bath and beauty products. The concept for OrigiNative emerged when Nina, a student in the MBA in CED at Cape Breton University, was required to write a business plan in one of her courses. With encouragement from that process, Nina decided to invest her own money into the business to make it a reality. After a year of producing the bath bombs in her kitchen, and enlisting friends to help when she was unable to meet demand, Nina had to decide whether to continue producing the products in her home or to rent production space elsewhere.