Tourism at Broughton Archipelago
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Cape Breton University
Abstract
In this case, Keith Henry, the CEO of the Aboriginal Tourism Association of British Columbia (AtBC), and the board of directors had to determine how AtBC would respond to a tourism incident at Broughton Archipelago. AtBC’s stakeholders were concerned when photographs of burial boxes at Broughton Archipelago surfaced on tourism blogs following a tour conducted by an Aboriginal adventure tour operator in British Columbia.