Klahowya Village

Abstract

In this case, students are introduced to Keith Henry, CEO of the Aboriginal Tourism Association of British Columbia (AtBC), and its board of directors. In 2014, they were trying to decide whether to replace the successful Aboriginal tourist attraction, Klahowya Village located in Vancouver, British Columbia, with a travelling attraction or to establish a travelling attraction as a complementary product. Students are asked to weigh the benefits and drawbacks of 1) closing the existing village and replacing it with a new travelling attraction that would incorporate the cultures of Aboriginal communities outside of Vancouver and 2) operating the two attractions at once.