Bearman Authentics

Abstract

In this case, students are introduced to Clifford Paul, owner of Bearman AUTHENTICS. After a few manageable expansions throughout his ten years in business, Clifford is ready to expand once again. He sees himself as having a “beautiful life” and Bearman AUTHENTICS is merely one part of that life, so the expansion must be manageable and not take him away from his family, his job, or the powwow trail. Clifford must determine the best and most efficient way to expand his business.