Abenaki Associates and Aboriginal niche market entrepreneurship

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cbu_1891_PDF.pdf (2.22 MB)

Date

2017

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Cape Breton University

Abstract

Established in 1984, the Aboriginal owned Abenaki Associates has become a premier computer software company in Canada. Despite catering to a niche market of First Nation bands, businesses, and individuals, the company has continued to grow and expand over the last thirty years, with several offices in New Brunswick, Alberta, Ontario, Manitoba, and British Columbia. Abenaki Associates has entered into various partnerships with like-minded businesses and has provided essential products and services to over 7,500 clients across Canada.

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Keywords

Shannon School of Business, operations management, marketing, partnerships, business development, niche market, software, information technology, strategy, information systems, strategic management, Aboriginal, First Nation, New Brunswick, Miramichi

Citation

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https://hdl.handle.net/20.500.14639/1903

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The Purdy Crawford Chair in Aboriginal Business Studies

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