Indian Maiden Maple Syrup C

Abstract

In this case, students are introduced to lifestyle entrepreneur Mary Louise Bernard and two of her existing products: Indian Maiden Maple Syrup (the creation of which is addressed in the case Indian Maiden Maple Syrup A) and the storybook Sismoqnapui’skwe’j (the development of which is addressed in the case Indian Maiden Maple Syrup B). Developed almost a decade apart, these two products employ strikingly different visual styles even though Mary Louise considers them to be part of the same line of Indian Maiden Maple products. Mary Louise finds herself wondering whether she should unify the two products in terms of their naming and visual style.