Membertou Professional Centre Signs

Abstract

In this case, students are introduced to the Business Development Committee of Membertou Corporate Division, which was struggling with a decision about signage for the new Membertou Professional Centre. Tenants had already moved into the facility and the committee needed to find a signage solution. Given the unforeseen issues at the Membertou Business Centre, which had opened two years prior (such as the signs not being lit at the same time each evening), the committee wanted a solution that would ensure the visibility of businesses in the Professional Centre.