Indian Maiden Maple Syrup A

dc.contributor.authorTulk, Janice Esther
dc.date.accessioned2024-12-09T14:49:58Z
dc.date.available2024-12-09T14:49:58Z
dc.date.issued2014
dc.description.abstractIn this case, students are introduced to Mary Louise Bernard, an Aboriginal tour operator in Cape Breton, Nova Scotia. Mary Louise had always thought that there was a market for a Mi’kmaw brand of maple syrup and had done some research into the feasibility of maple syrup production for her community. The project, however, had never materialized. An interaction with a tourist made her revive the idea and contemplate ways of actualizing her vision.
dc.description.noteThe Purdy Crawford Chair in Aboriginal Business Studies, Case Studies in Aboriginal Business
dc.formatapplication/pdf
dc.format.mediumelectronic
dc.identifier.othercbu:1910
dc.identifier.urihttps://hdl.handle.net/20.500.14639/1940
dc.languageeng
dc.language.isoiso639-2b
dc.publisherCape Breton University
dc.rightsCC-BY
dc.subjectShannon School of Business
dc.subjectentrepreneurship
dc.subjectsmall business
dc.subjectstart-up
dc.subjectbranding
dc.subjectmarket
dc.subjectproduct development
dc.subjecttourism
dc.subjectAboriginal
dc.subjectFirst Nation
dc.subjectWagmatcook
dc.subjectNova Scotia
dc.subjectSydney
dc.subject.disciplineUnamaki College
dc.titleIndian Maiden Maple Syrup A
dc.typeText
dc.typeCase Study
thesis.degree.disciplineShannon School of Business
thesis.degree.grantorCape Breton University
thesis.degree.levelMaster
thesis.degree.nameMBA in Community Economic Development

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