Manitoba Mukluks

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dc.contributor.authorMedd, Ken
dc.date.accessioned2024-12-09T14:49:59Z
dc.date.available2024-12-09T14:49:59Z
dc.date.issued2015
dc.description.abstractIn this case, students are introduced to Sean McCormick, a Métis entrepreneur from Winnipeg and owner of Manitobah Mukluks. After expanding his mukluks manufacturing business and establishing a successful brand internationally, Sean must decide whether to add a rubber outsole. Such a change could expand his market or put his brand at risk.
dc.description.noteThe Purdy Crawford Chair in Aboriginal Business Studies, Case Studies in Aboriginal Business Studies
dc.formatapplication/pdf
dc.format.mediumelectronic
dc.identifier.othercbu:1919
dc.identifier.urihttps://hdl.handle.net/20.500.14639/1953
dc.languageeng
dc.language.isoiso639-2b
dc.publisherCape Breton University
dc.rightsCC-BY
dc.subjectShannon School of Business
dc.subjectmarketing
dc.subjectproduct development
dc.subjectmarket expansion
dc.subjectbrand
dc.subjectbranding
dc.subjectmanufacturing
dc.subjectauthentic
dc.subjectcultural tradition
dc.subjectsocial responsibility
dc.subjectAboriginal
dc.subjectMetis
dc.subjectManitoba
dc.subjectWinnipeg
dc.subject.disciplineUnamaki College
dc.titleManitoba Mukluks
dc.typeText
dc.typeCase Study
thesis.degree.disciplineShannon School of Business
thesis.degree.grantorCape Breton University
thesis.degree.levelMaster
thesis.degree.nameMBA in Community Economic Development

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