Assessing Students' Satisfaction with Blog Usage for Learning: Focus on Perceived Enjoyment, Knowledge Sharing Experience, and Technology Acceptance Factors

Abstract

This study examines the effects of factors such as perceived enjoyment, knowledge sharing experience, perceived usefulness, and perceived ease of use on students' satisfaction with blog usage for learning in a Management Information Systems (MIS) course. A cross-sectional survey was used to collect data from 108 undergraduate students in a small university in a Canadian Province. Relevant hypotheses on the subject matter were formulated and tested. The partial least squares (PLS) technique was used for data analysis. The results indicate that students' perceived enjoyment, perceived ease of use, and perceived usefulness of blogs have positive effects on students' satisfaction with blog usage for learning MIS. However, the data did not provide support for the positive effect of students' knowledge sharing experience - in the context of blogging - on their satisfaction with the use of such tools for learning MIS. The implications of the study's findings for higher education practitioners and academics are discussed, and suggestions for future research outlined.