Moonlight Works B

Abstract

In this case, students are introduced to Mi’kmaw artist Killa Atencio, who was developing an e-commerce website for her jewellery business Moonlight Works. She had been thinking about launching an Etsy site as well, but after participating in an Etsy pop-up market in Halifax, Killa wondered if Etsy was the right marketplace for her product. She found her business to be an outlier at the pop-up market and did not sell as much product as expected; leading her to wonder if developing an Etsy site was a worthwhile venture.